Communications Manager

A career in our Business Development Department will provide you with the opportunity to deliver, manage and execute our high-impact content marketing and public relations activities that support the firm’s strategy, and to develop relevant and engaging content for the firm’s website and social media platforms, produce drafts of communications materials and collaterals for external and internal audiences. 

Responsibilities:

As a Communications Manager, you will work with partners and other key members of the business development & marketing team, and serve as key project manager on multiple initiatives simultaneously, and educate internal stakeholders on communications best practices.  Specific responsibilities include but are not limited to:

Content Marketing and Search Engine Optimisation (SEO)

  • Plan and execute brand-consistent original content for internal and external communications channels for marketing, brand building and engagement purposes
  • Work with event team to produce compelling visual and video promotional materials and collaterals with proficient copywriting
  • Periodically conduct keyword research and use SEO best practices to increase traffic to the firm’s website
  • Edit and optimise existing content with best SEO practices to improve readability

Communications and Public Relations

  • Support the business development team on major pursuits and business development activities
  • Oversee and develop submission strategy for all legal directories and award opportunities, and coordinate related activities, including calendar, timelines, templates, and process documents for all submissions
  • Oversee and develop crisis management and other key communications projects
  • Promote the firm’s accomplishments across all channels
  • Ensure all marketing communication initiatives are integrated and optimised across all channels and support the firm-wide goals, strategies, values and brand
  • Oversee the production, coordination and proof reading all marketing materials including brochures, technical guides, legal briefings, newsletter campaigns, capability descriptions, bios, press releases and other collaterals
  • Keep up to date with trends in the market and proactively look for opportunities for campaigns and suggest them to stakeholders
  • Manage relationship with external agency and vendors professionally and deliver results effectively
  • Be the first port of call for media enquiries and build relationships with key target trade and national press and help spokespeople build and maintain their relationships
  • Ensure communications are consistent with the firm’s editorial style guide
  • Be the custodian and brand ambassador of the firm’s corporate identity
  • Be the main editor of the firm’s internal and external communication platforms and channels
  • Conduct marketing communications training internally for lawyers, e.g., media relations, social media, effective writing
  • Prepare reports and measurements in evaluating the effectiveness of each assigned communications and content marketing campaigns, within which to derive useful market insights

Requirements:

  • Degree holder, with professional qualification is an advantage
  • Minimum of eight years’ relevant experience, experience in professional services is preferred
  • Exceptional writing and editing skills in English is essential and an ability to communicate in Chinese an advantage
  • Excellent attention to details and the ability to create clear and concise messages intended for a group of sophisticated business and legal audience
  • Possess project management skills and is able to take initiative, set priorities and oversee projects from the start to completion
  • Strong organisational and time management skills
  • Build effective working relationships and communicate effectively within the team and with partners across different practice areas
  • Display a confident and diplomatic style with the ability to influence stakeholders
  • Agile working to respond to changing priorities and juggle high volume and working under pressure
  • Good connection with major media would be ideal

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