Business Development Manager

Job Description

A career in our Financial Services/Investment Funds group, our leading funds practice in Hong Kong, will provide you with the opportunity to work closely with partners and other key members of the team, you will play a fundamental role in delivering the marketing and BD strategy and will be expected to co-ordinate and advice on all related marketing and Business Development activities.

As the largest investment funds team in Hong Kong, we act for the lion’s share of international and local asset managers.  Our work on registered funds is unmatched, and we also have exceptional experience across the full range of alternative investment funds.  Our regulatory practice is enhanced by the strength of our local knowledge and our close links to Hong Kong’s SFC, and we are well known for “market firsts” – assisting clients in bringing new and innovative products to the market.  According to independent research, we act for 90% of the top 20 investment fund houses in the Asia Pacific region (by assets under management), and for 9 of the 10 fastest-growing. 

The successful candidate will report to the Head of Business Development and Marketing and work closely with the wider Business Development team in order to deliver integrated marketing solutions.


As a Business Development Manager, you will possess an understanding of the investment funds and asset management market, our competition, and the client base, so as to help identify cross-selling opportunities and tailor advice.  Commercial acumen is important.  The asset management industry has adapted swiftly over the last ten years and been subjected to a raft of new regulatory requirements.  The candidate should show an aptitude to keep pace with change and an interest in updating their knowledge and understanding of the practice areas as they evolve.  Specific responsibilities include but are not limited to:

Key client activities

  • Support the development of key client relationships, working with partners to identify potential growth clients
  • Undertake research and analysis of clients and markets to assist business development activities for new business meetings (including international aspects)
  • Keep abreast of client and industry issues to enable proactive identification of business opportunities
  • Support cross-selling opportunities with practice groups and partners, connecting the dots between clients’ business needs and firm’s offering
  • Lead the practice group in maintaining and enriching contact information and marketing lists through our firm-wide CRM (InterAction)

PR, marketing communications and events

  • Work with the Partners and the Business Development team on Financial Services-related media and PR opportunities
  • Support production and development of internal and external updates, including website content and other legal publications
  • Handle legal directory submissions process including liaising with the Marketing & Communications team and the relevant legal publications, managing deadlines, preparing first drafts of entries/submissions and submissions for other surveys and awards
  • Plan and support seminars and events, external conferences, client meetings and client entertainment, and liaising with the events team, clients and industry groups where necessary
  • Post-conference support including maintenance of conference programmes and delegate information, capturing data on potential contacts and follow-up  
  • Identify relevant networking and sponsorship opportunities for partners and associates

Pitches, proposals and tenders

  • Work with Financial Services partners and other legal teams, in accordance with the pitch process, developing key messages for pitches and other promotional documents.
  • Update and maintain pitch support material for the Financial Services group, including capability statements, professional profiles and other content.
  • Ensure records of deal highlights are captured, enhance and categorised accordingly.
  • Ensure pitch protocols are followed across the practice group.

Process improvement

  • Contribute ideas to setting up and improving processes and systems within the team and also take responsibility for such projects
  • Ensure suggested marketing and BD activities reflect best return on investment for the team


  • A minimum of five (5) years of professional marketing, business development or other relevant experience
  • A Bachelor’s degree from an accredited university, preferably in marketing, communication, business or similar field
  • Excellent writing, proofreading, and critical thinking skills
  • Native-level English and Chinese language skills (written and spoken)
  • Excellent communication, project management, organisational and inter-personal skills
  • Have working knowledge of the common social media platforms (LinkedIn, WeChat) and research databases
  • Strong attention to detail and willingness to think creatively
  • Self-starter, proactive and able to work on own initiatives with minimal supervision
  • Commercial awareness and business acumen. Ability to see the bigger picture
  • Able to work under pressure and deliver on tight deadlines
  • Experience of working in a professional services firm would be an advantage
  • Proficiency in using MS Office (PowerPoint, Word, Excel and Outlook)
  • Experience of using CRM systems would be an advantage
  • Given the nature of the role, candidates must have a willingness to work irregular hours if and when required

This key role requires resilience, pro-activity and a “can do” attitude in order to deliver results. This is a busy, dynamic and energetic team.  As such, the successful candidate must have proven project management skills and the ability to balance competing deadlines and work collaboratively with multiple teams.

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