Business Development Manager/Assistant Manager/Senior Executive

A career in our Business Development Department will provide you with the opportunity to get to grips with the nature of the market related to the firm’s department/practice group, its competition, and the client base so as to help identify cross-selling opportunities and tailor advice, and to prepare pitches and directory submissions to various practice groups.  


As a Business Development Manager/Assistant Manager/Senior Executive, you will work with partners and other key members of the business development & marketing team, and play a fundamental role in delivering business development and marketing support to the firm’s practice groups.  Specific responsibilities include but are not limited to:

Marketing / Business Development planning

  • Contribute to the formulation and implementation of the department and practice group’s overall business plan
  • Drive departmental and practice group’s business development initiatives as required

Pitches, proposals and tenders

  • Work with partners and other legal teams in accordance with the pitch process, and develop key messages for pitches and other promotional documents
  • Update and maintain pitch supporting materials including standard pitch templates, standard materials such as executive summaries, standard capability statements and other standard wording
  • Update and maintain database of pitches/tenders submitted,  database of deals and matter highlights, client referee database, awards, recognition and quotes
  • Update and maintain professional profiles for all fee-earners, and develop edited or tailor-made versions as required
  • Prepare client intelligence reports to assist in preparing more tailored proposals

Key client activities

  • Support the development of key client relationships, and work with partners to identify potential growth clients
  • Keep abreast of news and developments regarding key clients, maintain relevant data and update partners for better client service and pro-actively identify business opportunities
  • Undertake key client market research and analysis, including other clients of the firm
  • Identify and co-ordinate cross-selling opportunities with other practice areas, connect the dots between clients’ business needs and firm’s offerings
  • Lead the practice group in maintaining and enriching contact information and marketing lists through the firm-wide CRM platform

Public Relations, marketing communications and events

  • Work with the Partners and Business Development team on any media and public relation opportunities
  • Support the production and development of internal and external updates, including website content and other legal publications
  • Support the production and development of all marketing materials, including website content, newsletters, brochures, articles, book chapters, other legal publications and promotional materials, including liaising with the partners, relevant fee-earners and publishers, layout and design, and translations into Chinese
  • Help maintain database of key promotional material for individual practice groups including preparation of promotion/information packs for meetings and business trips
  • Handle  legal directory submissions , including liaising with the Communications Manager and the relevant legal publications, managing deadlines, preparing first drafts of entries/submissions and submissions for other surveys and awards
  • Manage mailing and event invitation lists. Provide advice on target clients, invitations and programmes
  • Plan and support seminars and events, external conferences, client meetings and client entertainment, including sourcing and booking venues, gift, catering and other logistics, on-site support, liaising with the central events team where necessary
  • Provide post-conference support, including the maintenance of conference programmes and delegate information, capturing data on potential contacts and follow-up  
  • Identify relevant networking and sponsorship opportunities for partners and associates

Process improvement

  • Contribute ideas to processes and systems set-up and improvement within the team and take responsibility for such projects
  • Ensure suggested marketing and Business Development activities reflect best return on investment for the team


  • Degree holder, preferably in marketing or similar field          
  • A minimum of six years of professional marketing, business development or other relevant experience
  • Proficient in English and Chinese, both speaking and writing. Mandarin would be an advantage
  • Excellent writing, proofreading and critical thinking skills
  • Work experience in the professional services industry is preferred; experience in the related practice area is desirable but not essential
  • Knowledgeable in common social media platforms (LinkedIn, WeChat) and research databases
  • Think creatively and has enthusiasm to perform the job at a high level
  • Able to work under pressure and deliver on tight deadlines
  • High level of confidence in collaborating with internal and external stakeholders
  • A self-starter and proactive team player
  • Proficiency in using Microsoft Office tools (Word, PowerPoint and Excel)
  • Given the nature of the role, the job holder must have a willingness to work irregular hours if and when required

We are an Equal Opportunity Employer. Personal data collected will be used strictly in accordance with the Firm’s personal data policy and for recruitment purposes only. All related information will be kept in our file for up to 24 months.

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